Executive coaching and leadership development since 2014
The conversation you keep putting off is the one running your team.
Greg Aden coaches leaders and teams to say the thing, hear the thing, and hold each other to it. Twenty five minutes is where it starts.
Why it matters
Greg works with leaders and teams who refuse to settle for the status quo. Not the ones chasing a title. The ones carrying the weight of other people, who want the work to mean something and the results to follow. For many of them, what is missing is a real relationship with the person they report to.
Avoid the meaningful conversations, and they will erode your team.
How Greg works
Greg's approach centres on the subtle but pivotal shifts in awareness, language and behaviour, the ones that strengthen relationships, expand influence, and make growth sustainable. You get a partner who challenges you and guides you toward leading in a way that aligns who you are with how you lead.
What Greg does
Greg is a thoughtful, insightful, Truth Teller who connects to those he serves in a manner that enables deep and rich growth! His writings are inspiring. On top of all of that, he is simply a wonderful man.
Greg was my executive coach in 2019. I appreciate our time together and Greg's ability to push me to consider my goals and the steps necessary to achieve them. His approach to our coaching relationship allowed me to be honest, vulnerable, and experience true growth. I recommend him for any servant leader striving to be better.
Greg is a genuine servant leader, and such a joy to work with. He walks the talk and sets the example for all those who are ready to grow in their career (or their life) and who seek purpose beyond what they have achieved thus far. If you're looking for someone to help your team achieve greatness, look no further.
I really appreciate Greg Aden's support and want him to know that his coaching has been very valuable to me and allowed me to have difficult and courageous conversations and make progress professionally.
Aden Leadership and Greg's Servant Leadership program has offered insight to me for better leadership, relationships, sales results, and personal growth. All made possible because the reward of leadership is the ability to serve others to their success.
Greg has been great for me. He has made me think and re-think. He has challenged me to put myself out there and to take charge of the situations that I face. Greg is a great resource for our leadership team.
In my experience, Greg personifies the definition of servant leadership. Some of our best conversations have occurred when he just lets me talk and create my own awareness; a situation that can only occur with a fantastic listener and someone truly invested.
Who Greg is
In the middle of a thriving hospitality development career, Greg had hit every benchmark and held the standard. The sense of purpose that once fuelled it had faded. That turning point started a new direction: helping high capacity leaders reconnect ambition with meaning.
Start with a conversation
You will create real relationships and predictable results when you show up authentic, passionate and committed.
Greg Aden
Next live session
Tuesday, November 10, 11:00am to 12:15pm MST. Seventy five minutes, live, on the conversation you have been avoiding and what it is costing you.
Registration is $89.
75
minutes, live, on the conversations you are actually facing
The podcast
Real, raw and relational conversations with leaders who chose service over ego. 101 conversations since 2021, with leaders who have already been where you are.
Latest episode · September 29, 2026
Why Being Good at Your Job Can Hold You Back | Sarah Howard
42 min on the conversation most leaders avoid
Play now
Latest writing
To scale a company, small business owners need three business leadership skills: delegation (handing off outcomes, not just tasks), strategic decision making…
Read thisEvery episode turns into something worth reading, and it all comes back to the same place: teams move when the people leading them get honest and stay accountable.
All writingStart here
Twenty five minutes with Greg. No plan, no pitch, no programme walkthrough. Just the thing you are actually carrying right now.
Book 25 minutes with GregCourageous Conversations Tuesday, November 10, 11:00am to 12:15pm MST Nov 10
